Texture Type
Emmy winning stylist Andre Walker first developed a hair type system to classify his clients’ hair. With input from readers on natural hair forums and websites, we’ve refined the system and defined nine distinct texture types to help you choose the best products for your waves, curls and coils.
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The Mane Choice Do It "FRO" The Culture Accomplished Triple Layer Leave-In (8 oz.)
The Mane Choice
$16.99Best for Afro-Textured Hair! Do It 'FRO" The Culture Untouchable Definition & Unmatched Volume Accomplished Triple Layer Leave-In For ICONIC, REVOLUTIONARY, BOLD afro-textured hair! Powered by Black Charcoal & Black Cumin to...$16.99 -
The Mane Choice Pink Lemonade & Coconut Super Antioxidant & Texture Beautifier 5-Minute Reviving Mask (8 oz.)
The Mane Choice
$17.99Pink Lemonade & Coconut 5-Minute Reviving Mask is formulated to deeply penetrate the hair shaft to infuse it with high-quality vitamins, nutrients, and moisture. This 5-Minute Reviving Mask prompts curls to QUICKLY spring into...$17.99 -
groSecrets Curl Creme Enhancer (16 oz.)
groSecrets
$8.99Say goodbye to stripped and brittle hair! The secret to groplex’s amazing effectiveness is the infusion of oils and nutrients into the formula, increasing its absorption into the hair. Curl...$8.99 -
groSecrets Shine Pomade (6 oz.)
groSecrets
$8.99Say goodbye to stripped and brittle hair! The secret to groplex’s amazing effectiveness is the infusion of oils and nutrients into the formula, increasing its absorption into the hair...$8.99 -
groSecrets Creme Conditioner (12 oz.)
groSecrets
$8.99Say goodbye to stripped and brittle hair! The secret to groplex’s amazing effectiveness is the infusion of oils and nutrients into the formula, increasing its absorption into the hair...$8.99 -
groSecrets Creme Cleanser (12 oz.)
groSecrets
$8.99Say goodbye to stripped and brittle hair! The secret to groplex’s amazing effectiveness is the infusion of oils and nutrients into the formula, increasing its absorption into the hair...$8.99 -
Honey Baby Naturals Really Hold It Honey Intense Hold Styling Gel (8.25 oz.)
Honey Baby Naturals
$10.99Honey Baby Really Hold it Honey styling gel is an Intense holding gel that creates the most defined curls. It’s moisturizing formula, which includes rosemary and honey, keeps curls hydrated and plump but is perfect for edges, ponytails, buns and...$10.99 -
Olaplex No.6 Bond Smoother (3.3 oz.)
Olaplex
$29.99SMOOTH AND REPAIR Meet OLAPLEX, the single molecule that sets us apart and has forever changed the game of hair care. Developed by world-class material scientists, our unique chemistry is proven to dramatically repair, protect, and strengthen all hair...$29.99 -
Olaplex No.4 Bond Maintenance Shampoo (8.5 oz.)
Olaplex
$27.99REPAIR, STRENGTHEN, HYDRATE Meet OLAPLEX, the single molecule that sets us apart and has forever changed the game of hair care. Developed by world-class material scientists, our unique chemistry is proven to dramatically repair, protect, and strengthen...$27.99 -
Curl Theory Leave-In Miracle Worker (12 oz.)
Curl Theory
$13.99For too long, we've told ourselves that we can't. Can't rock our natural curls. Can't keep our twist-outs moisturized. Can't cleanse our hair regularly without it tangling like a bird's nest. At Curl Theory, our textured hair salon, we hear these stories...$13.99 -
Silver Hair: Say Goodbye to the Dye and Let Your Natural Light Shine: A Handbook
DevaCurl
$16.99DISCOVER THE POWER of Silver! Whether you’re naturally graying, weaning yourself off the dye, or coveting the chic #grannyhair trend, your hair will shine with this empowering guide.Here are step-by-step tips on letting nature take its...$16.99 -
DevaCurl Wash Day Wonder Pre-Cleanse Slip Detangler (12 oz.)
DevaCurl
$22.50Wash Day Wonder has you—and your curls—covered. If you have tangles, knots or matted curls, this silky, lightweight pre-cleanse detangler will help you sail through your No-Poo and One Condition routine with ease! The end result is soft...$22.50 -
Mielle Organics Pomegranate & Honey Twisting Soufflé (12 oz.)
Mielle Organics
$12.99Achieve beautiful styles and healthier hair with Mielle’s Pomegranate & Honey Twisting Souffle! From washing to styling, you can trust Mielle to create the Type 4 hair products you need. Bring home this styling twisting souffle for your next...$12.99 -
Mielle Organics Pomegranate & Honey LeaveIn Conditioner (12 oz.)
Mielle Organics
$12.99Give your hair the care it deserves with this organic leave-in conditioner! Start your hair care routine the right way with Mielle’s Pomegranate & Honey Leave-In Conditioner. With a blend of natural ingredients like babassu oil and citrus...$12.99 -
Mielle Organics Pomegranate & Honey Curl Smoothie (12 oz.)
Mielle Organics
$12.99Achieve soft curl definition with Mielle’s natural Type 4 hair products! Give your curls some love with Mielle’s pomegranate and honey collection! Our Curl Smoothie is made to provide moisture and strength with natural ingredients like...$12.99 -
Mielle Organics Rosemary Mint MultiVitamin Daily Styling Creme (8 oz.)
Mielle Organics
$9.99Achieve effortless style and provide your hair with deep penetrating moisture! Mielle’s Rosemary Mint Multivitamin Daily Styling Creme is a double-duty gel cream made to help you achieve flawless styles and healthier hair! Made with certified...$9.99 -
Mielle Organics Rosemary Mint Strengthening Shampoo (12 oz.)
Mielle Organics
$9.99Nourish and cleanse dry, weak, or brittle hair with this scalp-tingling hair strengthening shampoo! Mielle Organics® Rosemary Mint Strengthening Shampoo was developed to gently cleanse your hair while providing key nutrients. With hair strengthening...$9.99 -
The Doux C.R.E.A.M. Twist & Curl Cream (8 oz.)
The Doux
$14.99What it Doux? Defines and elongates Twist-outs and curls. Ultra moisturizing formula helps to aid in length retention by restoring moisture balance, increase elasticity, and preventing breakage. What's Good? COCONUT, ROSE WATER, VITAMIN E, AVOCADO OIL,...$14.99 -
The Doux One Love CoWash (16 oz.)
The Doux
$12.99One and done! A gentle hair & scalp cleanser and deep conditioning treatment IN ONE.Gently cleanses, detangles, and conditions hair without waxy build-up typically associated with co-washing. Rinses clean enough to style straight or curly.WHAT'S...$12.99 -
On Sale
Sauce Beauty Moisturizing Conditioner Creamy House Dressing (10 oz.)
Sauce Beauty
MSRP: $9.99Now: $7.99Was: $9.99Healthy Ingredients for Happy Hair! Winner of the prestigious Naturallycurly.com Best of the Best Leaders in Curl Daily Conditioner award! Douse your hair in lightly moisturizing buttermilk, Greek yogurt, and shea butter, without weighing...MSRP: $9.99Now: $7.99Was: $9.99 -
The Mane Choice Sweet Strawberry Fruit Medley KIDS Moisturizer (8 oz.)
The Mane Choice
$9.99Sweet Strawberry Fruit Medley KIDS Moisturizer has emollient and soothing humectant properties which helps the hair to attract and retain moisture. It has the ability to penetrate the hair shaft while adding moisture. It then seals...$9.99 -
Uncle Funky's Daughter Heal & Renew Intensive Hair Masque (8 oz.)
Uncle Funkys Daughter
$18.99Get the feelin' for some healing with our silk protein hair masque. Your curls will thank you as you treat them to the hair spa! This amazing deep treatment is infused with silk, a TON of goodness including organic baobab oil, argan oil, organic...$18.99 -
Uncle Funky's Daughter Busy Beauty Travel Kit (5 pc.)
Uncle Funkys Daughter
$19.99Whether you just got back from a night at the club or are heading to the gym, figuring out how to keep your protective styles or curls looking great without the smell has just been solved with our Busy Beauty Sampler Pack! No matter your exercise of...$19.99 -
Uncle Funky's Daughter Crystal Clean Travel Kit (5 pc.)
Uncle Funkys Daughter
$19.99Need a clean start? Our Crystal Clean Sampler Pack will have you humming and your tresses feeling free and never weighed down. Best if you want: Give your curls a fresh start. Perfect your wash day routine Seal in moisture after deep...$19.99 -
The Mane Choice Ancient Egyptian Body Wash (10 oz.)
The Mane Choice
$14.99Advanced Nourishing & Rejuvenating! Ancient Egyptian Body Collection is a physician formulated healthy skin solution. Made with natural Antioxidants & Phytonutrients to promote healthier skin. Infused with Beta-Carotene, Vitamin B5 and...$14.99 -
The Mane Choice Ancient Egyptian AntiBreakage & Repair Antidote Hair Mask (8 oz.)
The Mane Choice
$19.99Beneficial for hair that is prone to breakage and split ends, color/chemically-treated, weak and/or damaged! Why we love it! “Signature K.O.M.B Oil Infusion” With: Kalahari Oil, Oleaster Oil, Mongongo Oil, Baobab Oil Loaded with fatty...$19.99 -
U R Curly Soya Shampoo (25 oz.)
U R Curly
$11.99Soya Shampoo is free of alcohol, parabens and sulfates. It is made with soy protein and enriched with Abyssinian Oil, Tea Tree Oil, Echinacea and Aloe. Whether you wear your hair long or short, the friendly ingredients found within our weightless U R...$11.99 -
U R Curly Quinoa Conditioner (25 oz.)
U R Curly
$17.99U R Curly Quinoa Conditioner is free of alcohol, parabens, sulfates, and dyes. It moisturizes and detangles hair leaving it shiny and soft and is enhanced with Qunioa, Abyssinian Oil, Lavender, and Aloe.$17.99 -
Zotos Professional All About Curls Boosting Foam (6.7 oz.)
Zotos Professional
$9.99#UnitedWeCurl Join the celebration and embrace extraordinary strands with professional haircare designed to unite all in their quest for ideal curls. Created for naturally curly hair regardless of texture or tone! Pump up the volume on all kinds...$9.99 -
UNITE WEEKENDER Shampoo (8 oz.)
UNITE Hair
$25.00Clarifying! Environmental elements and daily product usage can wreak havoc on even the healthiest strands. Wash your hair once a week with WEEKENDER™ Shampoo to deep clean without removing its natural oils...$25.00 -
UNITE SMOOTH & SHINE Styling Cream (3.5 oz.)
UNITE Hair
$26.50Infused with argan oil, SMOOTH&SHINE™ styling cream will give you a smooth, sleek look with a high-gloss finish. And the nutrient-rich formula enhances hair health. Use on wet or dry hair. BENEFITS Anti-humectant and extreme...$26.50 -
UNITE BOING Curl Conditioner (8 oz.)
UNITE Hair
$29.50Moisture. Balance. All rings considered here! Keeping you in the loop is easy with BOING™ Curl Conditioner. Its targeted-hydration penetrates deep into hair shaft restoring and locking in moisture for strong, frizz-free curls. Great for...$29.50 -
Wonder Curl Moisturizing Hair Pudding (8 oz.)
Wonder Curl
$20.99Ultra Hydrating Cream for touchably soft hair! This product is a one-size-fits-most. Get soft and moisturized hair with this hair pudding. We use shea butter, castor oil and aloe to create a creamy moisturizer that leaves your hair feeling hydrated...$20.99 -
Wonder Curl Curl Control Styling Lotion (8 oz.)
Wonder Curl
$14.99Enhance your natural curl pattern with our Curl Control Styling Lotion. No crunch, flaking or frizz with this styler, just beautiful, defined curly hairstyles.$14.99 -
Wonder Curl Get Set Hair Jelly (8 oz.)
Wonder Curl
$15.99Hair Jelly that fixes frizzy hair for soft and defined styles! Get Set Hair Jelly isn’t your typical hair gel. This Jelly defines your curls and protects from humidity. It’s loaded with pro-vitamin B5 (panthenol) to strengthen your...$15.99 -
Wonder Curl Detoxifying Clay Cleanser (8 oz.)
Wonder Curl
$23.99A gentle & effective cleanser that detangles & conditions your hair in one! The Detoxifying Clay Cleanser is a 3-in-1 gentle cleanser that also detangles and conditions your hair all in one. Using Kaolin clay, this clay cleanser removes...$23.99 -
Aunt Jackie's Grapeseed Style & Shine Recipes SHINE BOSS Refreshing Sheen Mist (4 oz.)
Aunt Jackies
$10.59Who’s the boss? You and Aunt Jackie’s Shine Boss Refreshing Sheen Mist. This blend has just the right amount of natural ingredients to produce and amazing, light-weight, long-lasting, healthy-looking shine. Grapeseed Oil & Vitamin E...$10.59 -
Aunt Jackie's Grapeseed Style & Shine Recipes SLICKED! Flexible Styling Glue (4 oz.)
Aunt Jackies
$9.99Slick it, smooth it, sculpt it, spike it, slay it. Slicked! is the ultimate styler, taming the most stubborn hair. Great for sleek styles, like ponytails & puffs or for sculpting edges, this gel delivers superior hold. Unlike some other holding gels...$9.99 -
Aunt Jackie's Grapeseed Style & Shine Recipes RESCUED! Thirst Quenching Recovery Conditioner (15 oz.)
Aunt Jackies
$9.99Just when tresses start to flatline, Aunt Jackie’s comes to the rescue with this ultra-hydrating, deep conditioning treatment. Picked fresh from the Grapeseed Recipes collection, nourishing Grapeseed Oil is blended with the reparative & growth...$9.99 -
Aunt Jackie's Grapeseed Style & Shine Recipes Frizz Patrol AntiPoof Twist & Curl Setting Mousse (8 oz.)
Aunt Jackies
$9.99Frizzy, poofy, fly-away hair is under arrest! Thank goodness Aunt Jackie’s is on guard with Frizz Patrol. This lightweight, frizz-busting elixir sets waves, curls, and coils, leaving them smooth, shiny, and defined. Formulated with Grapeseed Oil...$9.99
