As I Am

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am® JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s...

As I Am Curling Jelly Coil and Curl Definer creates vibrant, high-definition curls that will hold for days whatever your hair length. Formulated with natural moisturizing ingredients for a beautiful,...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am JBCO Smoothie - Best in Class! Created with thoughtful care for your hair with ceramides using...

The most biologically active form of Vitamin E, 100% pure D-alpha Tocopherol is the most effective form as an anti-oxidant and fighting free radical damage. Free radicals from the environment and...

From fresh, mature coconuts frown in Far-East Asian landscapes! As I Am Extra Virgin Coconut Oil is cold pressed providing a 100% Pure and Unrefined Oil.

Help prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil. Hydrate dry hair for more vibrant, manageable coils and curls. BENEFITS Fights dry & itchy scalp and...

 Take the necessary step in styling. Add leave-in conditioner that will add moisture and shine. A must for avoiding future flakes. BENEFITS   Fights Dry & Itchy Scalp and...

Reduces tangles and combing damage, thereby strengthening hair for longer hair lengths! As I Am Long and Luxe Conditioner Strengthening and hydrating treatment Detangles hair. Moisturizes...

As I Am Long and Luxe Scalp Serum Strengthening Hair Treatment: A Nano Serum. The nutrients such as Biotin, Phytosterols, Aloe Vera, Pomegranate Juice, Pomegranate Butter, hydrolyzed Lupine...

As I Am Long and Luxe GroEdges Edge Controller: Gives a long lasting hold to edges without flaking. Rejuvenates and strengthens the hair line to promote healthy hair growth for longer hair length...

Detangles and moisturizes hair & scalp with a special blend of natural ingredients that works to promote healthier hair lengths.  Detangles Hair. Moisturizes hair and scalp. A special...

As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build up and stimulate healthy hair growth. Produces shiny,...

As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build up and stimulate healthy hair growth. Produces shiny,...

A blend of hair’s favorite natural emollients and botanicals, whipped to a "just-right" light consistency. Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime...

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder...

Did you know? Shampoo removes precious moisture from your hair and scalp? That even certain Sulfate Free Shampoos can strip your hair? The human scalp naturally secretes sebum and oil which is...