After years of limited options and being underserved, women with textured hair are redefining beauty for themselves and demanding the marketplace catch up. With the use of social media to build community and amplify their voices, the beauty landscape is evolving from aspirational to inclusive. Whether they value high performance, sustainability, or quality ingredients, brands are becoming more attuned to the shopper’s needs, which NaturallyCurly has been doing for 20+ years.
The TextureTrends 2018 Report provides immediate access to key demographics, top hair care concerns, shopping habits and purchase behaviors of the textured-hair consumer. With nearly 2,000 respondents committing to our 40-minute survey, our study is one of the most thorough in the industry.