As an African American woman, Tywana Smith found it difficult to find hair and skin care products that fit her and her daughters’ needs. There were only a few companies that offered quality products, and they had to go directly to the manufacturer to buy them. The Smiths figured that if they were having this problem, there must be thousands of others in the same situation. In 2002, with no quality products available locally, Tywana and her husband Brian started Treasured Locks, an online boutique specializing in hair, skin, and body care products for women of color.
As African Americans, Treasured Locks management knows firsthand the struggles surrounding proper hair care. They understand how hard it can be for African Americans and bi-racial people to find the right products for their needs, so they only sell products that they would use themselves.
Since launching Treasured Locks, they've served over 30,000 customers with more than 200 quality products from over 20 brands. They carry high-quality, all-natural products for all hair and skin types, but their main focus is providing black and bi-racial men and women with hard-to-find products that suit their needs. They even developed their own exclusive product lines so that you, the discriminating customer, can get quality hair care and skin care products without the sky-high brand-name prices.
