Insights: TextureTrends 2018 Full Report

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Here you’ll access the full insights to the hair and scalp concerns, purchase behaviors, influences, and spending of women of all textures—naturally straight, chemically straightened, naturally wavy, naturally curly, and naturally coily. The report includes: Product Usage, Desirable Product Attributes, Purchase Behavior, Retailer Utilization, Brand Awareness & Usage, Psychographics, and Regimens & Maintenance.

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