Here you’ll access the full insights to the hair and scalp concerns, purchase behaviors, influences, and spending of women of all textures—naturally straight, chemically straightened, naturally wavy, naturally curly, and naturally coily—within the last 6 months.
The TextureTrends Survey is produced bi-annually and provides immediate access to key demographics, top hair care concerns, shopping habits and purchase behaviors of the textured-hair consumer. With roughly 3,500 respondents committing to our 40-minute survey, and 4 years of trending data, our study is one of the most thorough in the industry.
TextureTrends Survey 2017 Release 2 covers a 6-month period, and includes:
- Key Findings
- Product Usage
- Purchase Behavior
- Retailer Utilization
- Transitioning and Straightening
- Brand Awareness and Usage
- Hair Care Regimens and Maintenance