Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills.
He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball.
Giovanni has bridged the gap between Natural and Salon Quality since 1979. Their commitment is to make each product as pure and natural without sacrificing exceptional product performance. Find the collections of shampoos, conditioners, treatments, styling products, and skin care that are right for you. Define your style with a professional finish. Giovanni is color-safe, vegan- friendly, and Leaping Bunny certified.
