As I Am

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Cleanses and conditions while detangling and moisturizing with a special blend of natural ingredients that works to...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am® JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s...

As I Am Curling Jelly Coil and Curl Definer creates vibrant, high-definition curls that will hold for days whatever your hair length. Formulated with natural moisturizing ingredients for a beautiful,...

Made with Jamaican Black Castor Oil with Vitamin C & Vitamin E! As I Am JBCO Smoothie - Best in Class! Created with thoughtful care for your hair with ceramides using...

Help prevent itchiness and soothe the scalp with Olive Oil and Tea Tree Oil. Hydrate dry hair for more vibrant, manageable coils and curls. BENEFITS Fights dry & itchy scalp and...

As I Am Long and Luxe Curl Enhancing Smoothie Curl Defining Creme: Delivers high definition twists and twist-out styles that are smooth, soft and shiny. This frizz-fighting, no flake, formula...

As I Am Twist Defining Cream provides the ultimate hydration and contains a wondrous organic compound blend that works to block build up and stimulate healthy hair growth. Produces shiny,...

A great leave-in conditioner is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. This natural wonder...

Did you know? Shampoo removes precious moisture from your hair and scalp? That even certain Sulfate Free Shampoos can strip your hair? The human scalp naturally secretes sebum and oil which is...