A NEW WAY TO SHINE
It’s no surprise that the response to Alden’s lustrous locks was immediate and overwhelming; everyone from amazed school teachers to local premium salons requested products, and Dr. Clark knew his kitchen would no longer suffice. Today, Lubricity Labs has expanded from an at-home, father-daughter operation into a hair care revolution, helping thousands rethink the way they treat their tresses, and realize their healthiest, most beautiful hair.
DR. CLARK’S BREAKTHROUGH: THE LUBRICITY SYSTEM
Armed with cutting edge ingredients and an understanding of the molecular cause of frizz , Dr. Clark set out to change the chemistry of hair to remove frizz at its origin. During his research, Dr. Clark found that compounds, such as silk proteins and fruit acids could bind to hair’s natural keratin and make it repel water, thus preventing frizz. He also discovered that using these agents after coloring hair would dramatically repair damage often caused by the coloring process. This breakthrough process uses naturally-derived bio-polymers, such as silk amino acids, quinoa proteins, fruit acids, and aloe vera to change the molecular structure of your hair’s protein core, and also locks down the cuticle surface layer, effectively locking out humidity and air pollutants, while sealing in hair’s natural oils.